Q: Cookie Controls

You can manage or delete cookies through your browser settings at any time. Please be aware that disabling cookies may affect the functionality of some features on our website.

Q: Do Not Track

Some browsers offer a "Do Not Track" (DNT) feature. At this time, our services do not respond to DNT signals, as there is no universally accepted standard for what DNT requires of websites.

Q: Additional Data Sources

We may also use data from public or commercial sources , combining it with data we have already collected about a user or their device to improve ad relevance and performance. We work with companies that help us determine whether users who saw or clicked on an ad later completed the advertiser's desired action (such as making a purchase). We then provide reports to our advertising customers to allow them to assess how effective a particular campaign was.

Q: Data Retention

Please note the following data retention practices: IP addresses are retained for a limited time to assist with ad targeting, fraud detection, and prevention Data used to create user segments for ad targeting is retained for no longer than 2 years Other data (for example, data used to identify long-term or seasonal trends) may be retained for as long as Feker has a legitimate business reason to do so

Q: What We Do Not Do

We do not : Use or allow others to use sensitive data to determine eligibility for health insurance, life insurance, or employment Target ads to users based upon sensitive health data , including cancer, mental health-related conditions, or sexually-related topics

Question 1

Listing Accuracy

Accepted Answer

Businesses listed on Ethiopian Yellow Pages are responsible for ensuring their listing information is accurate and up to date. Ethiopian Yellow Pages reserves the right to review, edit, or remove any listing that violates our standards.

Question 2

Intellectual Property

Accepted Answer

All content on this website, including text, images, logos, and directory data, is the property of Ethiopian Yellow Pages / Feker and may not be reproduced without written permission.

Question 3

Limitation of Liability

Accepted Answer

Ethiopian Yellow Pages is not liable for the accuracy of third-party listings or the quality of services provided by listed businesses. Users engage with listed businesses at their own discretion.

Question 4

Changes to These Terms

Accepted Answer

We reserve the right to update these Terms & Conditions at any time. Changes will be posted on this page with an updated effective date. Continued use of our services after any changes constitutes acceptance of the revised terms.

Question 5

Opt Out of Interest-Based Advertising

Accepted Answer

You may opt out of interest-based advertising served by Ethiopian Yellow Pages and its advertising partners by visiting industry opt-out tools such as:

Digital Advertising Alliance (DAA): www.aboutads.info
Network Advertising Initiative (NAI): www.networkadvertising.org

Please note that opting out does not mean you will stop seeing ads – it means the ads you see will be less tailored to your interests.

Question 6

Cookie Controls

Accepted Answer

You can manage or delete cookies through your browser settings at any time. Please be aware that disabling cookies may affect the functionality of some features on our website.

Question 7

Do Not Track

Accepted Answer

Some browsers offer a "Do Not Track" (DNT) feature. At this time, our services do not respond to DNT signals, as there is no universally accepted standard for what DNT requires of websites.

Question 8

Additional Data Sources

Accepted Answer

We may also use data from public or commercial sources, combining it with data we have already collected about a user or their device to improve ad relevance and performance.

We work with companies that help us determine whether users who saw or clicked on an ad later completed the advertiser's desired action (such as making a purchase). We then provide reports to our advertising customers to allow them to assess how effective a particular campaign was.

Question 9

Data Retention

Accepted Answer

Please note the following data retention practices:

IP addresses are retained for a limited time to assist with ad targeting, fraud detection, and prevention
Data used to create user segments for ad targeting is retained for no longer than 2 years
Other data (for example, data used to identify long-term or seasonal trends) may be retained for as long as Feker has a legitimate business reason to do so

Question 10

What We Do Not Do

Accepted Answer

We do not:

Use or allow others to use sensitive data to determine eligibility for health insurance, life insurance, or employment
Target ads to users based upon sensitive health data, including cancer, mental health-related conditions, or sexually-related topics

Question 11

Non-Sensitive Health Advertising

Accepted Answer

If a user appears interested in non-sensitive, health-related topics (for example, by visiting pages related to a health topic), a relevant ad may be displayed. We may also display non-sensitive health-related ads to users our advertisers identify as an appropriate audience.

Examples include:

A user of childbearing age, or one who views content related to newborns and parenting, may later be shown an ad for baby products such as diapers.
A user who lives in an area with a high prevalence of diabetes or high blood pressure, or who views related content, may later be shown relevant health-product ads.

Question 12

Contextual Ads

Accepted Answer

Some of the ads we show are based upon the content of the page or app you are currently viewing. These are known as "contextual ads" and are matched to the subject matter of the content you are engaging with at that moment.

Question 13

Interest-Based Ads

Accepted Answer

Other ads may be based upon information we have collected or received about your activities and interests across your linked devices. These are known as "interest-based ads."

Interest-based ads may include:

Retargeting / Remarketing Ads – Based on an isolated online activity. For example, if you visit an online bookstore and view a particular novel, the bookseller may show you an ad for that novel because of your demonstrated interest.
Cross-Site Behavioural Ads – Based on your online activities over time and across different websites and apps on your various devices. Advertising companies, including the Ethiopian Yellow Pages, may collect information about your online activities to make predictions about which products or services may interest you.

Based on these predictions, we and other companies may categorize you as belonging to a user segment that advertisers wish to target. For example, if you have recently visited car dealership websites, you might be grouped into an "Auto Intenders" segment, and car dealers advertising with us may choose to show their ads to users in that segment.

Terms & Conditions

Please Read These Terms Carefully

Contents

1. Advertising on Our Services

2. The Ads We Show You

3. Interest-Based Advertising & Sensitive Data

4. How We Use Data to Provide More Effective Advertising

5. How We Work With Analytics Providers

6. Other Companies That Help Us Provide Effective Advertising

7. Your Advertising Choices

8. General Terms of Use

9. Questions About These Terms?

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